Our data centre clients prioritise cost reduction, faster construction timelines and environmental responsibility.
In the discomfort of this process, new ideas will shoot and grow..Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..
While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.Available to purchase at.Design to Value in the Built Realm..
The complexity of architecture, engineering and building technologies has increased exponentially in recent decades, distorting how buildings are designed, constructed and even conceived.In parallel, architecture has become acutely, myopically object-oriented, celebrating the product rather than the process.
In unison, these routes have led the discipline into a service-centered approach, one that seeks to hastily resolve problems rather than solve them holistically, carefully and analytically.. What if we look past the hospital building and see the journeys of a thousand patients, past the factory and reflect on the launch of a lifesaving treatment, past the data centre and muse upon the millions of connected people.. Design to Value explores just that.. Much design practice has reacted to complexity through specialisation to make it feel more ‘manageable’ – fracturing the building process by elevating expertise.
Today, rarely does an architect oversee the entire building process, from analysis to aesthetics, engineering to construction.- Delve into the intricacies of the 'Platform II' initiative, leveraging the principles of industrial scalability and mass production to advance construction efficiency.. - Decode the influential role of government procurement strategies in catalysing the adoption of platform-based construction models.. - Explore the flexible and forward-thinking design of the Platform II structural system, thoughtfully engineered to accommodate a variety of architectural forms and functional spaces.. - Understand the considerable benefits that come with the adoption of platform methods, including amplified productivity, reduced build times, and a stronger commitment to sustainable construction practices.Working on building sites in my teens I first realised how reductive the project working environment could be.
Of course, I would not have used the word reductive maybe “this just doesn’t make any sense”.For I could sense, even at a young age, that the people doing the work felt no connection to any purpose or larger endeavour..
I could have put this down to the construction industry, a much-maligned industry, however as I began my career through the food and pharmaceutical industries I began to realise that much of business and society is hampered by the same reductive thinking which comes with an amnesia of purpose and a huge loss of value.The approaches and attitudes of the last century, which we were all part of, have led us to a point of crisis.. As I studied and researched systems thinking, and psychological understanding and analysed great stories of achievement I found evidence of how shared purpose and joined-up, holistic approaches yield better, maybe exquisite, outcomes on every level; individual, team, company, society, eco-system and planet.. At this point in human history I will argue that we have all the technology or technological development capability we need to solve our problems, what we lack is a scale of vision and connected approaches.